#PotentialEmpowered
Banner

Inbound
Marketing

Strangers
SEO
Blog
Social media
Attract

During the "attract" phase, people may be a stranger to your brand. You have to build brand awareness, reach new audience, and draw new traffic to website.

Sites
Mobile Optimization
Keywords
Visitors
Forms
Call-to-action
Landing pages
Convert

Once you have people there as visitors, the goal is to get them to "convert" or share their contract information with you for future marketing.

Contracts
Lead Generation
Remarkable Content
Leads
CRM
Email
Social media
Close

You've got the lead, now what? During this phase, you take leads who may not be ready to make a purchase from you and guide them through their buying process with timely content.

Marketing Automation
Email Marketing
Sales Alignment
Customers
Surveys
Smart Content
Social Montering
Delight

Now that a lead has become a customer, you've got to keep that relationship alive and well to encourage repeat business, referrals and positive reviews. This is how you earn loyal customers and promoters.

Personalization
Community Engagement
Surveys
Promotors